Melita 1997

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In 1997, Melita embarked on a journey that would define the future of call center solutions, setting the stage for a remarkable success story. 

It was a year marked by groundbreaking products, achievements, and a vision that would revolutionize the industry.

During that pivotal year, Melita introduced PhoneFrame® Explorer, a visionary product that harnessed tomorrow's technology, today. 

PhoneFrame Explorer represented the pinnacle of intelligent call center management, built upon the most open and forward-compatible call center architecture available. It leveraged an industry-standard operating system and components, empowering call centers to seamlessly integrate with existing systems and meet the growing demand for enhanced performance. 

This innovation was designed with the call centers of the future in mind, boasting a flexible architecture capable of managing various communication types, from email and Internet to fax and voice, across an entire enterprise.

But the success story didn't stop there. 

Melita earned multiple patents and industry awards for its relentless commitment to product innovation. The release of MAGELLAN', an agent desktop application that efficiently managed information from diverse sources, garnered widespread acclaim in the telemarketing arena. 

Another triumph was WebContact, an application enabling consumers to schedule callbacks from a company's call center while browsing their website. It was recognized as an industry product of the year, solidifying Melita's reputation as an industry pioneer. 

These innovations, along with an unwavering focus on being the first in call center automation solutions, positioned Melita for a bright future well beyond the turn of the millennium.

In 1997, Melita also took a momentous step by announcing Year 2000 compliance for its existing products—an industry-first initiative named 2000NOW. This comprehensive program addressed customers' immediate needs for Year 2000 compliant solutions. It marked just the beginning, as Melita's investments in its people, products, processes, and partnerships were aimed at guiding customers into the next millennium with best-of-class call center solutions. 

The company's commitment to customer success was at the heart of its success in 1997.

The visionary journey didn't start in 1997; it began over five years earlier when Melita envisioned call centers evolving into Customer Care® Centers—centers where effective customer contact became the core operational element. 

This vision had become a vital reality in the fast-paced competitive landscape. 

Looking ahead, Melita saw boundless opportunities for customers, employees, and partners alike. It was merely the beginning of the customer care revolution.

Since its inception in 1983, Melita International had been a trailblazer in the call center industry, a position it was determined to maintain. 

Armed with best-of-breed technology solutions and services, Melita boasted a proven track record of consistent profitability. The company's vision for the future was not just a dream; it was becoming a reality. 

The foundation of their 1997 success lay in their unwavering commitment to making customers successful, and they eagerly anticipated delivering even more innovative call center solutions while providing exceptional value to their shareholders. 

This success story was not just about the past; it was a testament to a future filled with promise and innovation.